Partnership
One weekend.
The whole country.
The National All-Star Games put roughly twelve hundred of the best young lacrosse players in America on one site, in front of the coaches who recruit them, on the last open weekend of the summer. If your brand sells to that family, this is the shortest distance to them.
Why this audience
Figures from the 2025 event unless noted. Every one of them is in the prospectus.
A captive family, not a passing impression
Every player arrives with parents, siblings and a club coach, and stays on one 40-acre site for two full days. Nobody drives between venues. Nobody leaves at lunch. The purchase decisions that follow a showcase weekend — sticks, helmets, travel, recruiting services, college choice — are being made in the parking lot.
Merit, not money
Players are picked on tryout performance, not on which club they pay to play for. That is the reason college coaches clear the weekend, and it is the reason the roster is genuinely national rather than a regional club circuit under another name.
The last window of the summer
Under the IMLCA calendar the Games sit at the end of the recruiting summer. For a brand, that means the final impression a recruiting class carries into its college decisions — and the one the coaching community talks about on the way out.
A record that holds up
Six events since 2020. Roughly fifty seniors picked for the National Senior All-American Game every year, broadcast and called by national analysts. Four of the five 2026 Tewaaraton finalists played in this event as high schoolers, including the winner.
| Year | Tried out | Accepted | College coaches |
|---|---|---|---|
| 2025 | 943 | 1,181 | 148 |
| 2024 | 1,543 | 1,272 | 137 |
| 2023 | 1,208 | 922 | 130 |
| 2022 | 1,793 | 952 | 133 |
2025 was the first year of direct invitations, which is why fewer players tried out and more were accepted. The prospectus has the full breakdown.
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Let’s talk
about 2027.
Title, category and regional packages are open for July 24–25, 2027 at Copperplex. Tell us what you sell and who you want in front of, and we will come back with a proposal rather than a rate card.